Dear Colleagues, The North Atlantic right whale species would appreciate your help educating consumers as to how the species could recover. This recent review of my book 'We re All Whalers' helps in that regard. Please share it if so moved. The book is doing OK, but if we are to get enough people and politicians to care about vessel strike and entanglement in large whales, it and other efforts need to go to a whole new level of public awareness. https://www.choice360.org/choice-pick/we-are-all-whalers-rotw-4-18-22/ "This is the book all conservationists wish they could emulate. Through compelling personal narrative, Moore (Woods Hole Oceanographic Institution), a marine veterinarian, informs readers about the biology, life cycle, and human-caused threats that critically endanger the survival of North Atlantic right whales as a species. The book is easy to read, as the writing is superb and the narrative engaging, yet it is packed with facts and data. What may be most notable about this text is the author’s sensitivity not only to the species he covers but also to all stakeholders in whale conservation, from indigenous hunters to commercial fishers. It is a thoughtful treatise that, through fact-based analysis, leads readers to confront the root of the problem—choices consumers make in a post-industrial society. This reviewer strongly commends the book to all readers, especially students and scholars in relevant disciplines. The book has obvious value to marine biologists and veterinarians, not to mention whale conservation organizations. However, all conservation practitioners and journalists will benefit from reading it. Moore offers a most outstanding example of communicating science to advance conservation." Summing Up: Essential. All readers. Reviewer: J. Organ, emeritus, University of Massachusetts Amherst Interdisciplinary Subjects: Environmental Studies, Food and Agriculture Subject: Science & Technology – Biology – Zoology Choice Issue: Jul 2022 Royalties from the book are being used for right whale conservation efforts. -- Michael Moore Woods Hole Oceanographic Institution https://www2.whoi.edu/staff/mmoore/we-are-all-whalers/