Dear MARMAM-ers, We are pleased to draw your attention to our newest case study: *Powering protected area success with eOceans: A California case study* Ocean Science Analytics (OSA), a global leader in marine research and education, used the eOceans app and analytics platform over the past year to evaluate the socio-ecological performance of the La Jolla marine protected area (MPA) in California. By combining historical records from the Ocean Biodiversity Information System (OBIS), dating back to the 1970s, with real-time observations from local MPA users, the project assessed biodiversity, human activity (social values and compliance), environmental conditions, and emerging threats. The study analyzed data from 247 surveys, documenting 245,908 animals—including whales, dolphins, sea lions, leopard sharks, Mola mola, and squid—alongside 6,445 human activities (e.g., surfing, fishing, kayaking, diving) and 138 pollution traces (e.g., lost fishing gear, plastics). This innovative approach provided a comprehensive understanding of the MPA's biodiversity, socio-economic value, and threats, offering critical evidence of its effectiveness and performance while guiding future conservation efforts. While this case study focused on MPA effectiveness, its insights and methods are valuable for anyone involved in monitoring and assessing marine mammals at any scale—whether addressing interactions with plastics, ghost gear, fisheries, wind development, tourism, shipping, or other activities. Read the *full case study* here <https://drive.google.com/file/d/1F7MueKFXC_G1_2kcfVjpNc7bOqctYgQD/view>, *overview of the study* here <https://www.oceanscienceanalytics.com/mpa-observer-program>, or explore their findings on the* interactive dashboard *here <https://eoceans.app/team?teamId=644062516127183fe0f74898>. Please feel free to contact me or Liz Ferguson (cc'd) at OSA if you have any questions or would like to learn more about how this approach could benefit your work. Please also share with decision makers who are keenly interested in doing more. Thanks for your attention and interest. Sincerely, Christine ... *Christine Ward-Paige, PhD <https://www.linkedin.com/in/christinewardpaige/>* christine@eoceans.co NEW case study! *MPA report* <https://drive.google.com/file/d/1F7MueKFXC_G1_2kcfVjpNc7bOqctYgQD/view?usp=drive_link> website: eOceans.app <https://www.eoceans.app/> mobile app: iOS <https://apps.apple.com/ca/app/eoceans/id1495841229> and Android <https://play.google.com/store/apps/details?id=co.eoceans.app&hl=en_CA&gl=US> Book a demo: *here* <https://meetings.hubspot.com/christine195> This message is intended only for the addressee. If you are not the intended recipient, you are strictly prohibited from disclosing, distributing, copying, or in any way using this message. If you have received this communication in error, please notify the sender and delete copies you received.