Dear Marmam, Announcing the SMM 2026 half-day workshop: Asking the Right Questions: Designing Robust Social Surveys for Marine Mammal Conservation, that will be held on on Saturday, October 17th, 2026: 13:00 - 17:00. Public attitudes and human behaviour often shape marine mammal conservation outcomes as much as biological knowledge. Surveys are common tools used in conservation to assess stakeholder attitudes and preferences. However, it is easy to unintentionally create leading or ambiguous questions and poorly designed surveys can produce misleading results and lead to ineffective management recommendations. Join this interactive workshop to learn how to design, implement, and interpret social surveys that generate credible, decision-relevant evidence. We’ll cover common pitfalls, such as unrepresentative sampling and social desirability bias, as well as practical ways to avoid them, including question design, response scales and survey length. Participants will leave with clear guidelines and example templates to strengthen the role of surveys in marine mammal conservation. This workshop is for scientists, practitioners, managers, and anyone using social surveys in marine mammal conservation. If you have any questions, please reach out. Best regards, Andrew -- Andrew Wright, Ph.D. andrew@vocalearth.com