Apologies for cross-posting, Have you ever wondered why politicians just don't do what you're telling them is needed? Having trouble getting people to care about your manatee? Can't get industry to take up the new technology or practice that will save your whale? If so, then the ECS workshop, "Turning Back The Tide: Ocean Literacy and Conservation Marketing as Tools for Reversing Declines in Marine Mammal Populations," might be right for you! Come and learn about the mental barriers to knowledge uptake that are plaguing your life! Get to know a little about the psychology behind messaging, which is making it hard to connect with the people who can make the difference! Delve into some of the tools available to ocean literacy, social sciences and marketing that could help you overcome the obstacles to create meaningful change to help save your dolphin population! This one-day workshop will be run by Andrew J. Wright, Former President of the Conservation Marketing and Engagement Working Group of the Society for Conservation Biology, and Emma McKinley, Senior Research Fellow with Cardiff University. It'll take place on Monday, 12th May 2025, at the Universidade dos Açores (Rua da Mãe de Deus, 9500-321, Ponta Delgada) from 09:00 to 17:00. We'll take you through the theory and science behind why people do what they do, and why it's often very hard to influence that. We'll explore theories behind operationalizing ocean literacy as a conservation tool, as well as other techniques that have been proven to help advance conservation goals around the world by increasing pro-environmental behaviours. We'll spend the morning developing a foundational knowledge in this material with presentations specifically designed for biologists who have no previous exposure to ocean literacy or the social sciences. We'll then spend the afternoon going through some real-world examples of where social science and marketing tools have made a difference. We'll also provide some hands-on sessions to get participants more familiar with the workings of some of the tools available. The intent of this workshop is to help marine mammal scientists become more familiar with the knowledge and tools available to ocean literacy experts and other social scientists, and give them a basic understanding and appreciation for how the tools work, as well as what is needed in terms of time and resources to support them in practice. Sign-up is on the Workshop registration page: https://www.europeancetaceansociety.eu/workshops-36. If you have any questions, please reach out to Andrew Wright: marinebrit(at)gmail.com -- Andrew Wright, Ph.D.