Dear Marmam, Have you ever wondered why politicians just don't do what you're telling them is needed? Having trouble getting people to care about your manatee? Can't get industry to take up the new technology or practice that will save your whale? If so, then the SMM workshop, "Reducing human impacts on marine mammals through cultural change (principles of psychology & social-marketing): Introduction to Conservation Marketing," might be right for you! Come and learn about the mental barriers to knowledge uptake that are plaguing your life! Get to know a little about the psychology behind messaging, which is making it hard to connect with the people who can make the difference! Delve into some of the social science and marketing tools that could help you overcome the obstacles to create meaningful change to help save your dolphin population! This one-day workshop will be run by Andrew J. Wright, Former President of the Conservation Marketing and Engagement Working Group of the Society for Conservation Biology, and Associate Professor Carla Litchfield, Head of Psychology at the University of South Australia and Leader of the Conservation Psychology and Applied Animal Behaviour Research Group. It'll take place in Perth on *Sunday, 10 November 2024, from 09:00 to 17:00*. We'll take you through the theory and science behind why people do what they do, and why it's often very hard to influence that. We'll explore techniques that have been proven to help advance conservation goals around the world by increasing pro-environmental behaviours. We'll spend the morning developing a foundational knowledge in this material with presentations specifically designed for biologists who have no previous exposure to the social sciences. We'll then spend the afternoon going through some real-world examples of where social science and marketing tools have made a difference. We'll also provide some hands-on sessions to get participants more familiar with the workings of some of the tools available. The intent of this workshop is to help marine mammal scientists become more familiar with the knowledge and tools available to social scientists and give them a basic understanding and appreciation for how the tools work, as well as what is needed in terms of time and resources to support them in practice. Sign-up is on the Biennial registration page. If you have any questions, please reach out to Andrew Wright: marinebrit(at)gmail.com Andrew & Carla