MARMAM readers may be interested in a newly published Amazon Kindle ebook that is a manual for setting up a sustainable, whale watching/ marine ecotourism operation: Hoyt, E. (2012). Whale Watching Blueprint — I. Setting Up a Marine Ecotourism Operation, Nature Editions, 52pp. Designed for use by individual operators, communities, tourism departments, conservation groups and researchers, the "WW Blueprint" also presents two case studies for successful whale and dolphin watching in Kaikoura, New Zealand and Baja Mexico. Additional details on the book and a free sample can be found here: http://amzn.to/IJGzDC For a review copy (for print or e-publication, including blogs), contact erich.hoyt@me.com.